TDP can increase the value of your digital inventory with premium advertising and advanced data targeting technology
If you are a B2B or High Net Worth digital publisher then TDP could help you increase the monetization of your inventory.
We can do this in two ways. Firstly, we work closely with many premium business advertisers who will invest enviable rates for the right digital inventory. Secondly, we have outstanding data-driven audience targeting technology that can positively re-value your inventory.
TDP data-driven audience targeting is able to breakdown digital audiences into remarkably specific targetable segments which are valued at a higher rate than less targeted inventory can command. Essentially, our technology minimizes inventory wastage to ensure better conversion rates for business advertisers and better revenue return for publishers.
TDP data-driven audience targeting enables us to generate revenue for publishers in three ways:
Inventory Provision
Your website is included in the TDP business advertising network alongside other major publishers.
Data Provision
Share non personally identifiable audience data for targeting across the TDP premier B2B network and share revenue when your data is used to target an ad.
Audience Extension
Sell and target impressions to your site visitors after they have left your site.
Whatever options you choose to monetize your inventory, as a TDP publisher you always retain control of which campaigns are shown on your site.
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